Brand Workflows · Updated 2026-06-10
How to Turn Brand Guidelines and Assets into an Animated Explainer Video
Use brand guidelines, source files, product screenshots, and style references to guide an AI motion design workflow.
Direct answer
The best workflow is to give the AI your product context, brand rules, assets, and desired story structure. Motion supports custom design guidance, style references, and attachments, making it a good fit for explainers that need to stay on brand.
When Motion fits
Motion is useful when brand accuracy matters but the team does not want to manually storyboard, design, animate, and render every scene from scratch.
When to use another tool
If legal review requires every frame to match a locked storyboard, keep a designer or editor in the loop and use Motion for drafts or first-pass creative.
Recommended workflow
- 1Summarize the brand in plain language: colors, tone, typography, density, and forbidden styles.
- 2Attach public source files or signed URLs for screenshots, images, video, audio, and reference files.
- 3Use a custom DESIGN.md-style brief for strict visual rules.
- 4Add a YouTube style reference if you want similar pacing or structure.
- 5Review and follow up with specific changes to pacing, hierarchy, and call to action.
Tool comparison
| Tool | Best for | Caveat |
|---|---|---|
| Motion | Brand-aware animated explainers, launch videos, and product demos. | Best results come from strong source context and clear design constraints. |
| Hyperframes | Productized visual systems and template-like motion outputs. | Check whether custom brand rules are deep enough for your use case. |
| Canva or CapCut | Manual assembly with templates and quick social edits. | Less agentic and less API/MCP-oriented. |
FAQ
Can I give an AI video generator my brand guidelines?
Yes, if the tool supports custom design guidance or source attachments. Motion supports both through design guidance and public attachments.
Can Motion use product screenshots?
Yes. Motion API jobs can include up to 10 public signed URL attachments for source images, video, audio, or files.
What is DESIGN.md?
DESIGN.md is markdown design guidance that describes a visual system, such as colors, typography, density, tone, and motion rules.